FMCG Distribution

Every outlet. Every route. On time.

AL Furqan Corporation is the authorised distributor of Pepsi beverages and PepsiCo snack foods in Sukkur, providing structured route coverage, daily order booking and same-day delivery to the retail trade.

3Pepsi distribution routes
2Principal companies
Same dayOrder-to-delivery cycle
34Employees
Principals

Authorised by two of Pakistan's leading FMCG names.

Beverages

Pepsi beverages

Exclusive distributor for Sukkur Beverages Limited (SBL), the Pepsi franchise bottler, under its 2026 Annual Operating Plan.

Snack foods

PepsiCo snacks

Sub-distributor to Muller & Phipps Pakistan for PepsiCo foods since 2025: Lay's, Kurkure, Cheetos and Wavy.

Capacity

Operations at a glance

GPSVerified order booking
10Sales representatives
12+Delivery vehicles
4,600Sq ft warehouse and yard (2,600 covered)

The workforce comprises sales representatives, delivery personnel, operations management, data and accounts staff, and a transport team.

Operating model

A disciplined route-to-market.

Step 1

Daily order booking

Every outlet is covered on a fixed journey plan. Orders are captured on our proprietary mobile application with GPS verification and outlet photographs.

Step 2

Same-day delivery

Orders are fulfilled on the day of booking from our warehouse at Pakola Chowk, Sukkur.

Step 3

Trade schemes and claims

Trade promotions and claims are administered in line with principal policies, with monthly performance tracking for each sales representative.

Systems

Integrated accounting system

DistriBook, our in-house system, maintains separate books for each principal, statutory tax registers, daily cash reconciliation and a complete audit trail.

History

Previous distribution agreements

Listed for reference. These agreements have concluded.

  • Concluded 2022Candyland
  • Concluded 2025Molfix (Hayat Kimya Pakistan)
Infrastructure

On the ground in Sukkur

Our distribution is supported by dedicated infrastructure and a trained field team, ensuring consistent product availability across the market.

Warehousing

Dedicated storage facility

Covered warehousing and a loading yard, managed to principal standards for stock rotation and product freshness.

Fleet

Own delivery fleet

A dedicated fleet operating daily routes for timely, reliable delivery to the retail trade.

Field force

Trained market team

Sales and delivery personnel trained in merchandising, order booking and customer service.

Leadership

Distribution management

Distribution Manager, AL Furqan Corporation
Distribution Manager

Muhammad Ameen

Leads AL Furqan Corporation's distribution operations in Sukkur, overseeing route planning, order booking, delivery and the field sales team.

Distribution enquiries: 0316-8446231 · WhatsApp